Shur Shur is here to turn stockings into a statement. This Kyiv-born, Italy-crafted brand transforms everyday legwear into playful, luxurious pieces that demand attention. From ribbed thigh-highs that hug every curve to bold fishnets embroidered with signature details, SHUR SHUR stockings aren’t just accessories, they’re the star of the outfit. Dive in and discover why this brand is redefining what it means to dress your legs with style.
You can buy their stockings from their website and check their Instagram page for inspiration.
When it comes to stockings, SHUR SHUR isn’t just another brand—it’s a declaration. Founded in Kyiv in 2018 by Anna Savchuk, the label set out with one goal: to make legwear something you choose because you’re the occasion, not something you pull on as a background layer. Every pair tells a story, whether it’s a ribbed thigh-high that feels like it was custom-knit just for you or a bold fishnet with playful embroidered details. The tagline says it all: “It’s not stockings – it’s SHUR SHUR.”
Beige Stockings with Red Garter Belt by Shur Shur
The magic of SHUR SHUR comes from its unique blend of craftsmanship and creativity. All stockings are produced in Italy at a family-run hosiery factory that has been perfecting the art for decades. You can feel the difference when you slip them on: soft yet structured, luxurious but playful, with details like embroidered logos or arrow motifs that make each pair feel special. Even the packaging is part of the experience, housed in blush pink boxes that feel more like jewelry than hosiery, a design so thoughtful it earned the Red Dot Design Award in 2020.
Beige stockings with red and white heels by Shur Shur
What sets SHUR SHUR stockings apart is the mix of textures and materials. Ribbed thigh-highs in soft neutrals hug the leg just right, giving a subtle sculpted look, while the fishnets—some adorned with tiny logos or ribbon details—bring a mischievous edge to any outfit. For colder days, there are pairs made with a blend of Egyptian cotton and cashmere that make wearing tights feel like wrapping your legs in a warm, elegant hug. The brand even suggests styling some of its stockings with belts, turning a classic thigh-high into a fashion statement that’s impossible to ignore.
Beige stockings and garters by Shur Shur
SHUR SHUR isn’t just about looks; it’s about attitude. Each design invites you to play with layering, experiment with textures, and take risks in colour and pattern. Ribbed neutrals can be paired with mini skirts and loafers for a chic preppy twist, while the bolder fishnets are perfect for showing off under tailored shorts or layering over opaque tights for a subtle pop of texture. It’s stockings as outerwear, stockings as art, stockings that make even the simplest outfit feel elevated.
Blue stockings detail by Shur Shur
For readers and legwear enthusiasts, SHUR SHUR is a treasure trove of ideas. The stockings invite playful experimentation, whether it’s matching a pair with your favourite vintage heels, adding them under a tunic dress, or even experimenting with a DIY twist. Beyond the garments themselves, the brand’s story—a Ukrainian-born label crafted in Italy with attention to every detail—adds a narrative depth that makes featuring them a must for any fashion-forward site.
Dark red stockings and black shoes by Shur Shur
In the end, SHUR SHUR stockings aren’t just an accessory—they’re a way to express confidence, creativity, and a sense of fun. They remind us that legwear doesn’t have to hide under layers; it can be the main attraction. And with every pair you slide on, you’re wearing a piece of art that’s as playful as it is luxurious.
Green stockings and yellow garter belt by Shur Shur
Grey stockings and black garter belt by Shur Shur
