Pantyhose & Tights

This Odd Pears campaign by Leta Sobierajski really caught our eye with its carefully picked bright colored sceneries that merge beautifully into the white tights and multicolored circular patterned socks.

What’s so cool about Odd Pears is that instead of selling just one pair of socks they actually throw in a third sock with inverted colors, thus allowing you to wear the matching socks normally or, when you’re feeling in the mood for a little change, wear the odd sock on one of your feet. Like they point on on their website: “You are now free from the constraints of ‘normal’ sock etiquette! Odd socks, matching socks, one sock, two socks. Go crazy with it.”

We find it a really awesome idea and at the cheap price of 15 USD a “pear” we think that this brand is on the right track to become a favorite brand of all legwear aficionados and become very popular very quickly. In order to drive the necessary attention to the brand they got Leta Sobierajski to develop this amazingly colorful and playful campaign that will undoubtedly generate a big buzz throughout the web.

The campaign is very much in keeping with Leta Sobierajski’s wider body of work — she studied graphic design at Purchase College and has been working independently as an art director, designer, and photographer in New York since 2013, combining traditional design with photography and styling into the kind of colour-saturated, playful visuals seen here. Her client list has since grown to include Adobe, Google, Gucci, IBM, The New York Times, and UNIQLO, and she was named to Print Magazine’s New Visual Artists list early in her career.

Odd Pears itself leans into the same playful, rule-breaking spirit: the brand is explicitly unisex, rejecting the idea that certain colours or patterns belong to one gender, and donates a portion of every sale to charity. It fits neatly with the campaign’s whole point — that legwear, matching or not, should be fun rather than fussy.

Our take: the mismatched-sock idea translates surprisingly well to legwear generally, a single odd or contrasting sock or knee-high paired with an otherwise plain outfit reads as a deliberate styling choice rather than a mistake, the same trick that makes a single bold patterned tight work under a neutral dress.